Dealertool — B2B vehicle financing
A B2B platform for vehicle dealers to manage financing proposals, clients, and documentation in one efficient workspace.
Context
Mercado Libre's vehicle financing runs on a B2B2C model: dealers close the sale while Mercado Libre provides the credit. Dealertool is the dealer-facing workspace for turning financing interest into closed deals — built inside the Mercado Libre account dealers already use every day.
The problem
Dealers managed financing proposals across fragmented tools, leading to duplicated work, slow responses, and lost opportunities in a high-volume B2B context.
Process & decisions
Meeting dealers where they already work
Instead of shipping yet another external tool, the vehicle-financing panel lives in the Mercado Libre account menu. Dealers reach their pipeline from the same place they manage sales — zero new logins, zero new habits to learn.
Designing the lead pipeline around urgency
The panel ranks interested buyers by heat: hot leads are flagged, each card shows the vehicle, the customer's credit pre-approval status and the financing simulation they ran — and a one-tap WhatsApp button starts the conversation while interest is fresh.
The solution
I designed a centralized dashboard where dealers can track proposals, manage client documentation, and follow up on deals with clear status and actions.
Results
- Centralized pipeline
- Faster client response
- Reduced manual work
The platform gives dealers control and visibility over the financing pipeline, reducing manual work and improving response time to clients.
Open banking — sharing management