Greater than
the sum of its parts.
I build digital experiences by combining visual craft, system thinking, and purposeful motion to turn complex products into clear and reliable journeys.
What drives the work
Craft lives in every pixel — type, grid and component, all with intention.
Motion is language — it guides attention, hierarchy and trust.
AI is an accelerator — prototypes, concepts and automation, always under human control.
Strength and stability — clear architecture for complex financial products.
Experience
Neon Bank
I lead product design across regulated financial experiences, setting direction on UI, motion, and design systems. I turn fragmented, complex flows into simple, efficient, and scalable journeys while raising the craft bar across teams.
Mercado Libre
I led UI, motion, and experience projects in critical credit flows, reducing complexity and speeding up user decision-making. I delivered measurable impact through clear architecture, visual craft, and strategic motion applied to real products.
Neon Bank
I led the consolidation of acquired products and the redesign of regulated financial experiences, unifying flows, rules, and interfaces. I turned fragmented systems into simple, efficient, and scalable journeys.
Petz E-commerce
I worked on e-commerce experience design, focusing on navigation, conversion, and journey clarity. I improved interface structure and purchase experience in a high-volume, fast-decision context.
Lobo Criativo Studio
I founded and led a creative studio, delivering branding, visual identity, and digital interfaces for different businesses. I worked from concept to execution, combining strategy, visual craft, and art direction.
Eliézer Photos
I worked on the visual identity and digital presence of the photography studio, combining art direction, photography, and visual communication. I structured a cohesive visual language to position the brand more professionally.